Thursday, December 15, 2005

As Sirius As It Gets

Tomorrow is an important day in radio as Howard Stern leaves terrestial broadcasting and heads on to satellite on January 9th. We should all know by now from all the hype that's been generated over the past few months because of it. I for one am jealous because pay radio seems to be the way to go these days if you really want to do a radio show. Mind you, I feel great working in free radio, but at the same time, satellite is such a growing prospect. If kinda feels like when NBC and CBS started up in the late 20's/ early 30's heated you know it could get only better. With Stern now heading up two channels on Sirius, look for folks to start looking a bit closer to the format and prices to start going down next year, making it even more affordable to jump on.

Now, do I see Howard doing everything he promised Sirius and making them bigger than XM? Yes. I know...All it is is Howard throwing cold cuts at girl's asses and folks saying more curse words and nudity. Yeah, but now he can say what he wants, when he wants, and how he wants without the FCC on his tail. Of course his fans will jump on it. I hope that Stern's presence on satellite radio will give way to more DJ's crossing over and doing shows as well (hint-hint). Plus, you'll have to pay for it, meaning if you don't like the show, you can switch over to Martha Stewart or whomever you want, without a lot of commercials. That seems worthwhile to me.

For those of you who may have heard the King Of All Media or those who haven't, Friday's your last chance to hear him now on the cheap. I wish him the best of luck and hope that I get as lucky as he is right now, making millions of fans and dollars.

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